GfK. Growth from Knowledge

Our approach to research

At GfK NOP, we recognise that you want a research agency who can partner with you and deliver relevant market and consumer insights, to inform all parts of your strategy.
 
That is why we design and deliver our market insight services around your core business issues – your products and innovation, customers, stakeholders, brand & communications and channels to market.  
 
Our sector specialists work in unity with this approach, adding up-to-the-minute, detailed knowledge of your precise market, audiences and challenges – ensuring that our research is tailored to the exact requirements of your industry and business needs.

GfK NOP Market Research

Our Latest Thinking

Connect Magazine - Mobile Research Issue 3 GfK connect magazine: Mobile Research Issue
Mobile phones and smartphones have become an essential part of everyday life. We look at how the mobile digital world opens up new fields of research and consequently also new research approaches.
Connect Magazine - Mobile Research Issue 3
PDF Download GfK TechTalk Edition November 2011 GfK TechTalk - The UX Edition
TechTalk provides your consumers perspectives on hot topics in technology research. We look at Switching your Digital Ecosystem, Discoverability, Gamification, the Future for Recommendation Models and much more.
PDF Download GfK TechTalk Edition November 2011

Latest News

CCB Jan 2012 Photo January sees a rise in UK’s Consumer Confidence
The GfK NOP Consumer Confidence Index has increased four points this month to -29. More on the Consumer Confidence Barometer>>
CCB Jan 2012 Photo
Savvy Shopper Christmas Overview and Outlook 2012 Predicted move to online shopping for Christmas validated by strong sales for online retail 
GfK figures have shown that online sales far outperformed growth in store revenues for most retailers. More on Savvy Shopper>>
Savvy Shopper Christmas Overview and Outlook 2012
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Tech Talk: Switching Your Digital Life

GfK Digital Market Intelligence

Optimise your digital touchpoints. Find out how  -
GfK Digital Market Intelligence.

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