GfK. Growth from Knowledge
Our approach to research
At GfK NOP, we recognise that you want a research agency who can partner with you and deliver relevant market and consumer insights, to inform all parts of your strategy.
That is why we design and deliver our market insight services around your core business issues – your products and innovation, customers, stakeholders, brand & communications and channels to market.
Our sector specialists work in unity with this approach, adding up-to-the-minute, detailed knowledge of your precise market, audiences and challenges – ensuring that our research is tailored to the exact requirements of your industry and business needs.
GfK NOP Market Research
Our Latest Thinking
Connect magazine: Markets todayIn the new issue of connect, we give you a snapshot of today’s markets. From China to Brazil, Germany to the US, we join consumers on their journeys to understand what they experience, what they feel and what they buy.
TechTalk: The Retail Edition The first 2012 edition of our quarterly magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. In this edition we take a closer look at the customer purchase journey for technology products, with a particular focus on retail.
Tech Trends 2012At a time when innovation in devices, mobility and connectivity continue to drive the way we use everyday services, socialise and communicate, what trends can we expect to emerge this year? Using GfK data, we’ve identified five consumer-led trends to look out for.
Latest News
Call for broadband providers to improve speeds informationOfcom publishes results of broadband speed tests conducted by GfK’s Mystery Shopping division. More on the results>>
Martin Grimwood appointed as Divisional Director for GfK’s life, pensions and asset management client baseIn his role, Grimwood will leverage GfK’s strong heritage in syndicated solutions and custom market research for financial services. More on GfK’s new appointment>>
TrendKey 3.1 | 2012
Introducing TrendKey 3.1™ the global consumer trends framework from Roper Consulting, GfK's international research-based trends specialists.
For our latest thinking subscribe at www.gfktrendtalk.com and follow us @gfktrendtalk.
GfK Digital Market Intelligence
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