Our Organisation
Companies need to make decisions. Knowledge is the basis for the decision-making process. Our business information services provide the essential knowledge that industry, retail, the healthcare, service sectors and the media need in order to make their decisions.
As well as outstanding research, GfK NOP provides total support across your full marketing cycle through our Centres of Excellence, offering focused, information-based expertise at strategic and tactical levels.
Our experienced research teams have the knowledge, network and resources to deliver high quality, consistent information, analysis and insight for both UK and international markets.
Working closely with these, we have sector specialists providing up-to-the-minute, detailed knowledge of your precise market, audiences and challenges – ensuring that our research is tailored to the exact requirements of your industry and business needs.
But what makes us really different is our focus on providing the very best account management in the industry. You will be assigned a dedicated account manager who is a specialist in your market area. They will work with you from the word go, acquiring a full understanding of your company and research needs, identifying and guiding you in selecting the perfect resources from GfK’s vast international network and knowledge base, and keeping in close contact with you through all stages of your research programme.
Our Centres of Excellence
Innovation and Opportunity helps you explore, qualify and develop your highest-value opportunities, so you can successfully steer new products from concepts through to development.
Brand Strategy guides you in building integrated segmentation, targeting and position strategies, so you can optimise the market performance of your products.
Marketing Effectiveness supports you in creating and managing marketing programmes that deliver maximum results. We help you design, test and refine the most effective strategies and tactics.
Customer Management gives you a deep understanding of the customer experience, so you can sell more, improve service and secure long-term relationships.