GfK NOP

GfK NOP is a leading market research organisation, providing cutting edge quantitative and qualitative surveys and fact-based consultancy.

Key Markets

Our research specialists are experts in both UK and international research. We cover the following key markets:

Automotive  
Business
Consumer Services
Consumer Products & Retail
Financial
Healthcare 
Media 
Social Research & Public Sector 
Technology

Insight & Consultancy

To this, we offer additional insight and consultancy through our Marketing Centres of Excellence, which focus on market innovation and opportunity, brand strategy, marketing effectiveness and customer management.


GfK NOP

Innovation & OpportunityInnovation & Opportunity

Brand StrategyBrand Strategy

Marketing EffectivenessMarketing Effectiveness

Customer ManagementCustomer Management

Consumer TrendsConsumer Trends

Employee ResearchEmployee Research

EthnographyEthnography

Field MarketingField
Marketing

Mystery ShoppingMystery Shopping

Omnibus ServicesOmnibus Services

OnlineOnline

QualitativeQualitative

GfK and TNS adhere to their planned merger

Nuremberg, 5 May 2008 – The Management Board of GfK (GfK) notes yesterday's rejection by the Board of Taylor Nelson Sofres plc (TNS) of a possible offer for TNS by WPP group plc (WPP). GfK also notes with appreciation the continued support of the Board of TNS for the previously announced proposed nil premium merger of equals between GfK and TNS. 

Read more>>
 

Top 50 Call Centre ranking: CMPi working with
GfK Mystery Shopping

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The public do not have a good perception of call centres. With the UK press focusing on negative issues such as overseas call centres, long wait times, poor IVR systems, silent calls and data theft, the industry is under a huge amount of pressure.
Read more about the Top 50 Call Centres>>

iPhone Heads for the Mass Market

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Market comment by Richard Jameson, MD GfK Business & Technology.
When Apple launched it's iPhone in the UK market towards the end of 2007, our research indicated that, whilst the 'phone generated very high levels of awareness and buzz at an early stage, it was definitely priced for a premium, niche market. Find out more>>

TechTalk

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Consumer Confidence Barometer

April '08: With a drop of five points to –24, the GfK NOP Consumer Confidence Index score is now at its lowest level since November 1992.
More on the April CCB>>


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