Companies need to make decisions. Knowledge is the basis for the decision-making process. Our business information services provide the essential knowledge that industry, retail, the healthcare and service sectors and the media need in order to make their decisions. As a knowledge provider, we aim to be a leader in all the global markets in which we operate - in the interests of our clients, our employees, our company, our shareholders and the general public.
GfK NOP is based in the UK and provides strategic direction for three business divisions that sit within the organisation:
This division includes the major research sectors: Automotive, Business, Consumer Services, Consumer – Products & Retail, Financial, Technology, Social Research, Mystery Shopping and Field Marketing.
As well as outstanding research, GfK NOP also provides total support across your full marketing cycle through our four Centres of Excellence.
To ensure your products achieve and sustain maximum growth, we offer focused, information-based expertise at strategic and tactical level:
1. Market Opportunity: helps you explore, qualify and develop your highest-value opportunities, so you can successfully steer new products from concepts through to development.
2. Brand Strategy: guides you in building integrated segmentation, targeting and position strategies, so you can optimise the market performance of your products.
3. Marketing Effectiveness: supports you in creating and managing marketing programmes that deliver maximum results. We help you design, test and refine the most effective strategies and tactics.
4. Customer Management: gives you a deep understanding of the customer experience, so you can sell more, improve service and secure long-term relationships.
Download a diagram of our corporate structure
