Our commitment to CSR

Economic growth and awareness of corporate social responsibility are two inseparable elements of long-term and sustained commercial success. In the age of globalization and increasingly fierce competition within regional, national and global markets, corporate initiatives that display social, cultural or educational commitment are enjoying a strong revival. Alongside the Corporate Governance Code, the ethics of corporate citizenship and corporate social responsibility have become increasingly significant, and stakeholder value is becoming more and more important to shareholder value.

For many years, GfK has been increasingly involved in a series of projects relating to society, culture, education and the market research sector, not forgetting an interest in amateur sports. Here, in addition to providing financial support, it has focused on the essential importance of the personal commitment and partnerships needed to achieve the desired effects.