About GfK NOP

Passion is our key – passion for research and passion for innovation.

Because of this, GfK NOP is a major international market research company that really delivers on its promise of "global expertise – local knowledge”.

Our dedicated international research teams have the knowledge, network and resources to deliver high quality, consistent research and analysis.

Working in close synergy with these, we have sector specialists providing up-to-the-minute, detailed knowledge of your precise market, audiences and challenges – ensuring that our research is tailored to the exact requirements of your industry and business needs.

But what makes us really different is our focus on providing the very best account management in the industry. You will be assigned a dedicated account manager who is a specialist in your market area. They will work with you from the word go, acquiring a detailed understanding of your company and research needs, identifying and guiding you in selection of resources from GfK’s vast international network and knowledge base, and keeping in close contact with you through all stages of your programme.