Our International Network

GfK NOP is part of the GfK Group, one of the largest international market research organisations in the world.

GfK was founded in Germany in 1934 by Professor Wilhelm Vershofen who formulated the business idea of GfK, which still today represents the quintessential cornerstone on which the success of the company is based: "let the voice of the consumer be heard".

Now we provide multi-country research, analysis and insight, together with expert local knowledge on markets, regions, people and resources.

The Group has a staff complement of 10,000+ employees working in 115 operating companies covering more than 100 countries.