Live the Reality
Take a walk in your customers’ shoes…

 
Thursday 15 May

Altitude
29th Floor - Milbank Tower
Westminster
SW1P 4QP

The GfK NOP Qualitative Event 2008 is all about showcasing qualitative techniques that bring you closer to your customers, whether they are consumers, business customers, the public or even your own internal management. 

Our presentations will cover specialist techniques including observation, semiotics, blogging and more, illustrating many of these through case studies drawn from across a wide selection of market sectors, such as Consumer & Retail, Social Research, Automotive and Financial Services. 

• Get better insight into the day-to-day lives that your customers lead
• Understand the ways in which your customers can help you to develop your products, services and offerings
• Discover how to bring to life the insights you gain within your own organisation.