In 2007, we undertook the first ever major research into ethical brands and consumers: ‘The Dawn of the Ethical Brand’.
Twelve months later we updated that study with ‘Consumers and Ethical Brands in 2008’, looking at how the ethical consumer landscape has changed over the past year in the UK.
We questioned a sample of 3,000 nationally representative UK consumers (aged 16+), asking the same core set of questions on their ethical perceptions, values and behaviour, to enable us to benchmark the changing trends from last year:
New to ‘Consumers and Ethical Brands’ this year are some industry-specific modules which we added, covering:
Financial Services brands: Andy Thwaites
Insight Director, Financial Services
+44 20 7890 9256
andy.thwaites@gfk.com
Retail brands: Helen Roberts
Director, Consumer Products & Retail
+44 20 7890 9266
helen.roberts@gfk.com
Technology & B2B brands Ian Ralph
Divisional Director, Business & Technology
+44 20 7890 9966
ian.ralph@gfk.com