How we do it
At GfK Roper Consulting our team of consultants, specialise in putting consumer understanding to work for our clients and their brands, offering an individually tailored, consultancy based approach that focuses on actionable insights.
Gfk Roper Consulting has been tracking the world's consumers in more depth, and for longer than anyone through our unrivalled Roper Reports Worldwide study. This study has tracked consumers since 1997 across 30+ countries and, involving 30,000 in-depth interviews per annum delving beyond demographics, to profile the lifestyles, values, attitudes and buying behaviour of global consumers.
Our expertise coupled with our global data source - Roper Reports Worldwide - as well as our library of in-market observations from around the world means our clients know us as partners who excel at helping them put consumer understand to work for their brands.
Our approaches with clients are based around three key stages:
1. Insights: Use world leading Inputs to identify, update and enhance our understanding of how consumers’ lives and needs are changing
2. Impacts: Use a variety of analytical tools and products to understand how the changes we have seen affect the consumers you most care about – your customers, your fans and your prospects
3. Actions: Use a variety of consultancy services to identify the actions you need to take to give your brands competitive advantage
Insights: Trend Inputs
Impacts: Analytical Tools
Actions: Consultancy Services
Contact Us
Jodie Hulme
Account Director, Europe
+44 (0) 20 7890 9024
jodie.hulme@gfk.com
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