Influentials

Having recognised as early as the mid-1970’s that some consumers were more important than others in the adoption of new products and services, Roper has been at the forefront of capturing the hearts and minds of what we call Influential consumers.

Influential consumers, as we define them, are important to marketers because they:

• Are interested in finding out about new products and services and then trying them; as such they can often provide a "window to the future”
• Have a wide and diverse social network
• Are confident and assertive enough to give their opinions and recommendations when asked, or even unsolicited.

We can identify influential's across countries and across product categories, both within our syndicated data services (such as Roper Reports Worldwide) and in primary research studies, and can therefore advise you on how best to leverage this key group to drive your brand and products forward.

Meet Jon at Consumer Alchemy 2008 on 6th November, click here for more information