Consumer Trend Country Reports
While globalisation is making lifestyles more and more similar around the world, we still find that lifestyles and consumer priorities differ from one different country to another.
The global GfK network has trained Roper Reports Worldwide champions across 30+ countries. This provides us with the perfect blend of the bigger global picture and subtle local nuances.
Both Roper Reports Worldwide and TrendKEY allow marketers a range of different perspectives depending upon their corporate culture or on the specific objectives at any given time:
- "Global” - Big picture stories on what the world looks like
- "Regional” - How a region compares to the world as a whole
- "Local” - How a country compares to the rest of its region or to the world as a whole
- "Micro” - What particular groups of consumers look like
Available now - Country Overviews and Depth Country Reports
Let us know the country (or region) you need to know more about, the level of detail you need (an overview or a depth report) and we can deliver these to you.
Over 25 countries available including:
Argentina, Australia, Belgium, Brazil, Canada, China, Colombia, Czech Republic, Egypt, France, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Netherlands, Poland, Romania, Russia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UK, USA
Contact us
Jodie Hulme
Account Director, Europe
+44 (0)20 7890 9024
jodie.hulme@gfk.com
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