Trends & Products
In addition to the 4 major forces driving consumer behaviour at a general level, you have to take account of a 5th factor and that is the unique set of behaviours and attitudes that drive your product category.
While our syndicated consumer trends data sources do cover involvement across key categories, they can never be as detailed as focused primary research.
For this reason we have made it very easy to bridge back and forth between different studies. This allows us to combine the category depth of U&A studies, the rich planning capabilities of media studies, and the longer-term and broader consumer understanding of syndicated studies such as Roper Reports Worldwide.
The way we do this is to use our analytical tools and segments – Valuescope, LifeMatrix and Influentials, as bridging tools.