Promo and Sampling Teams
We can plan, execute and manage promotional and sampling activities, from one-off leaflet drops to nation wide strategic customer recruitment drives.
We select from our panel of experienced brand advocates to ensure appropriate personnel are working on your behalf and can provide comprehensive product and sales techniques training programmes where required.
Brand Advocates are encouraged to:
- Actively engage passing members of public
- Refer to promotional materials available
- Target the right type of people for the products on offer
GfK Field Marketing will co-ordinate activities of Brand Advocate teams through close contact with team leaders.
Our package can include:
- Booking and scheduling of venues
- Ongoing management of the Brand Advocates and team leaders
- Team motivation
- Mystery shopping spot checks
- Reviewing performance of Brand Advocate teams on an ongoing basis
- Providing daily feedback from the field
- Management reports