MotorBus
The CATI MotorBus provides, fast, cost-effective, actionable results of motorists’ opinions in Great Britain today. 500 principal drivers are interviewed every weekend using Computer Assisted Telephone Interviewing techniques.
Sample design and method
Universe: Principal drivers
Sample size: Each wave: 500
Interviewing method: CATI
Frequency: Every week
Demographics
We provide a full range of motoring and personal demographics. For all surveys you can pick up to 6 free of charge standard demographics and between 4 and 10 motoring specific demographics dependent on the number of questions you put on the survey.
Motoring demographics
- Number of cars in household
- Company/private
- New/used
- Make of car
- Bodystyle
- Age of car
- Length of ownership
- Purchase intentions
- Annual mileage
- Type of fuel/brand of fuel
- Primary fuel buyer
- Motorbike ownership
- Insurance renewal
- DIY servicing
Personal demographics
sex
age
social class
ITV region
working status
marital status, household status
children in household
Lead times
For questions that are finalised by 5pm on a Thursday, results for pre-coded questions are available the following Tuesday.