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  • Face-to-Face Omnibus
  • Telephone Omnibus
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• Online
• Qualitative

Telephone Omnibus

The GfK NOP telephone omnibus is ideal for PR agencies and companies looking for fast, economical, accurate data showing UK public opinion:

• a fresh sample of 1000 UK adults aged 16+ each survey
• representative of all telephone owning households in the UK in terms of sex, age, social class and region

When fast research is what matters, we can guarantee a quick turn around with no sacrifice of quality:

1. Confirm everything with us by 10am on a Friday morning
2. We will interview across the UK from that evening until Sunday
3. Your results will be sent to you by email on:
   - Monday (standard service)
   - Wednesday (if your questions require coding or you have
      requested data in Excel, SPSS, Quanvert etc.)

We can make your research very precise, by interviewing particular sub-samples of the population

• ask your questions of only particular groups: by age, men or women, housewives, internet users etc.
• costs allow for analysis by Sex, Age, Social class, Region, Marital Status and Working Status

Finally, when it comes to interpreting your results, we also offer a one-page bullet point top-line findings of the research or a full analysis report of the findings – just ask us for details.

Sample design and method

Universe: A fresh sample of 1000 UK adults aged 16+ each survey (therefore, if you want to survey a 2,000 sample, we can run your questions two weeks in succession and know that we’re hitting new people on the second run)

Sample size each wave: 1,000/500 men/500 women/500 housewives

Sampling method: Random digit dialling and controlled by quotas

Interview method: Telephone (CATI)

Frequency: Once a week

Standard Analyses

The standard service provides for the provision of tables including:

• Sex
• Age 
• Social grade
• ITV region 
• Working status
• Marital Status

Other demographics are available for an additional cost. Please request these in advance of the research: