Website Evaluations
Understanding the needs of customers to websites is a major service provided by GfK NOP. We can profile visitors to websites, explore their needs, experiences and frustrations. We can recruit them into forums, blogs or group discussions to ascertain their attitudes and opinions.
We have many tools for understanding the visitors to a website. We can use our GfK NOP DHTML tools to embed an invitation to visitors to a site on the page they are visiting in a way that is not blocked by pop-up blockers. We have conducted hundreds of thousands of surveys using this technique for the benefit of our clients.
We have expertise in all types of heuristic evaluation of websites including expert evaluations as well as customer evaluations. We have techniques that will allow our clients to benchmark their own site against their competitors’ sites and the insights to improve the performance of the site