GfK NOP

GfK NOP is a leading market research organisation, providing cutting edge quantitative and qualitative surveys and fact-based consultancy.

Key Markets

Our research specialists are experts in both UK and international research. We cover the following key markets:

Automotive  
Business
Consumer Services
Consumer Products & Retail
Financial
Healthcare 
Media 
Social Research & Public Sector 
Technology

Insight & Consultancy

To this, we offer additional insight and consultancy through our Marketing Centres of Excellence, which focus on market innovation and opportunity, brand strategy, marketing effectiveness and customer management.


GfK NOP

Innovation & OpportunityInnovation & Opportunity

Brand StrategyBrand Strategy

Marketing EffectivenessMarketing Effectiveness

Customer ManagementCustomer Management

Consumer TrendsConsumer Trends

Employee ResearchEmployee Research

EthnographyEthnography

Field MarketingField
Marketing

Mystery ShoppingMystery Shopping

Omnibus ServicesOmnibus Services

OnlineOnline

QualitativeQualitative

Two thirds of people won’t put money aside for social care in older age

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London, 1 July 2008 - Two thirds of adults in the UK say they have no plans to put money aside to fund their social care in older age. Nearly two thirds (excluding those already receiving social care) think they will seek help from family or friends, if they find themselves in need of social care when they are older. More on funding social care in older age here>>

Consumers and Ethical Brands in 2008 - latest survey

Ethicalbrands08

New findings from the latest GfK NOP survey into UK consumers and their ethical consumption, investigating how the situation has changed over the past year. 

Read more on Consumers & Ethical Brands 2008 and download the Executive Summary>>

British businesses least likely to cheat

Despite the rise in fraud against UK firms reported on Monday (BDO Stoy Hayward) a recent survey of nearly 20,000 people by GfK suggests that the UK population is less likely to see cheating in business as being a major problem, compared to our European and US counterparts. Read more on our Cheating Survey>>

Consumer Confidence Barometer

June'08: UK consumer confidence continues to fall, with the GfK NOP Index showing a 5 point drop to -34, almost on a par with the lowest level recorded since the tracker began.
More on the June CCB>>