• Podcasts

Welcome to GfK NOP's new OnAir section.

This is a growing series of audio podcasts, videos, interviews and talking heads from our top specialists, providing lively debate on the key issues affecting business today. 

We aim to deliver an engaging give-and-take of ideas, getting to the heart of the latest insight and expert opinion on what opportunities and challenges are on the horizon for businesses across all markets.

Our first OnAir debate is on ‘The rise in Ethical awareness - does business need to take heed?’. To download or play the debate, just click here.

The last few years have witnessed a clear trend towards ethical branding. And the passionate debate over climate change has only served to make ethical branding even more of an imperative for busineses of all sizes and types.

In this podcast, the first BrandCast from brand specialists GfK NOP, brand strategy MD Chris Davis hosts an engaging discussion on the issues involved in creating and sustaining ethical brands.

Joining him are sustainability consultant and author Julia Hailes MBE, and Zoe Morgan, Director of Marketing at Co-Op, which came out top on the 'most ethical brand' listing for the UK in 2007.