Spokespeople

GfK NOP’s little black book of experts...

A selection of our key spokespeople is shown below, but we have many more - please contact our PR Manager for more details, or to arrange an interview.

Phyllis Macfarlane The big picture for market research
Phyllis Macfarlane
Chairman, GfK NOP 
 

 

 

  • The future of market research
  • Development & trends within the MR industry
  • Best practice across MR
  • Key account management
  • Employee development

Nick Chiarelli Consumer Trends
Nick Chiarelli
Director, Consumer Trends

 

 

 

  •  The underlying trends that influence consumers worldwide
  • Comparison of consumer behaviour, beliefs and lifestyles between countries.
  • Analysing and applying consumer trends
  • The role of word of mouth marketing, Influential consumers
  • New Product Development strategies

 

John Banerji Customer Management
John Banerji
Director, Customer Management COE
 

 

 

  • Understanding what is important to customers at all points in the customer journey
  • The key dimensions of customer satisfaction, loyalty and advocacy
  • Going beyond traditional ‘key drivers’ analysis
  • Translating research into change

 

Nick Watkins Financial trends & behaviour
Nick Watkins
Managing Director, Financial
 

 

 

  • Expert in retail banking and insurance including:
  • Broad consumer trends
  • Market segmentation
  • Channel usage and preference
  • New product and service development

  • Customer acquisition and retention

 

Simon Pulman-Jones Innovation and Opportunity & Observation & Ethnographic research
Simon Pulman-Jones
Director, Centre of Excellence 
 

 

  • Key trends and best practices in innovation and new product development
  • Identify, assess and maximise market potential
  • Uncover new target segments and "white space" opportunities
  • Customer-experience mapping to drive new product and service innovation
  • In-context, experiential research with an emphasis on culture 

 

Richard Matthews Insight
Richard Matthews
Director of Insight, Business & Technology
 

 

 

  • Methods of generating insight
  • Translating insight into actionable recommendations and business direction
  • New product development and innovation
  • Change management and consultancy tools

 

Corrine Moy Marketing Sciences
Corrine Moy
Global Director, Marketing Sciences
 

 

 

  • Segmentation - strategic and tactical
  • Modelling customer loyalty, drivers of market behaviours
  • Product and service optimisation
  • NPD volume forecasting
  • Adding value through advanced analytics
  • Research methodology

 

Mike Cooke Online Research
Mike Cooke
Global Director Online Development
 
 

 

  • Online research techniques & trends
  • Developments in online technology & their impact on MR
  • Online panels, community sites
  • Online qualitative research

 

Helen Roberts Retail & Consumer shoping behaviour
Helen Roberts
Retail Research Director, Consumer Products & Retail

 

 

 

  • Shopper behaviour explored and understood through our 'Shopping Safaris' and Ethnographic techniques
  • On line versus off line consumer shopping trends and behaviour
  • Understanding and influencing customer satisfaction and loyalty

 

Nick Moon Social research and public sector
Nick Moon
Managing Director, Social Research
 

 

 

  • Political opinion polls
  • Social Research
  • Local government research
  • Research Methodology

 

Nick Buckley 100x100 Web 2.0 & Online Communities
Nick Buckley
Director, New Social Media
 

 

 

  • Social networking, Blogs, online communities
  • Web2.0: the power shift from the Brand to the Consumer
  • Web2.0 and the future of MR
  • Using web2.0 to access new groups
  • Web2.0 for internal collaboration

Contact Us

Ludgate House Photo  

 

GfK NOP
Ludgate House
245 Blackfriars Road
London
SE1 9UL
T +44 (0) 20 7890 9000
F +44 (0) 20 7890 9001
ukinfo@gfk.com