Spokespeople

The big picture for market research
Phyllis Macfarlane
Managing Director, GfK NOP 
 

• The future of market research
• Development & trends within the MR industry
• Best practice across MR
• Key account management
• Employee development

Brand Strategy & Consumer, Products & Retail
Don Landers
Director, Brand Strategy
 

• Brand strategy
• Brand marketing communications
• Consumer retail trends
• Ethical - consumer trends
• Food, diet and well-being
• Graphic design & packaging research
• Word of mouth marketing

Consumer Trends
Nick Chiarelli
Director, Consumer Trends

•  The underlying trends that influence consumers worldwide
• Comparison of consumer behaviour, beliefs and lifestyles between countries.
• Analysing and applying consumer trends
• The role of word of mouth marketing, Influential consumers
• New Product Development strategies

Customer Management
John Banerji
Director, Customer Management COE
 

• Understanding what is important to customers at all points in the customer journey
• The key dimensions of customer satisfaction, loyalty and advocacy
• Going beyond traditional ‘key drivers’ analysis
• Translating research into change

Financial trends & behaviour
Andy Thwaites
Insight Director, Financial
 

• Consumer financial trends & behaviour in:
  - Retail banking
  - Personal loans
  - Savings & investment
  - General insurance
  
• Consumer confidence in the economical situation
• Channel usage and preference
• Customer satisfaction & retention

Financial trends & behaviour
Nick Watkins
Managing Director, Financial
 

• Expert in retail banking and insurance including:
• Broad consumer trends
• Market segmentation
• Channel usage and preference
• New product and service development

• Customer acquisition and retention

Innovation and Opportunity & Observation & Ethnographic research
Simon Pulman-Jones
Director, Centre of Excellence 
 

• Key trends and best practices in innovation and new product development
• Identify, assess and maximise market potential
• Uncover new target segments and "white space" opportunities
• Customer-experience mapping to drive new product and service innovation
• In-context, experiential research with an emphasis on culture 

Insight
Richard Matthews
Director of Insight, Business & Technology
 

• Methods of generating insight
• Translating insight into actionable recommendations and business direction
• New product development and innovation
• Change management and consultancy tools

Marketing Sciences
Corrine Moy
Global Director, Marketing Sciences
 

• Segmentation - strategic and tactical
• Modelling customer loyalty, drivers of market behaviours
• Product and service optimisation
• NPD volume forecasting
• Adding value through advanced analytics
• Research methodology

Online Research
Mike Cooke
Global Director Online Development
 
 

• Online research techniques & trends
• Developments in online technology & their impact on MR
• Online panels, community sites
• Online qualitative research

Retail
Helen Roberts
Retail Research Director, Consumer Products & Retail

• Shopper behaviour explored and understood through our 'Shopping Safaris' and Ethnographic techniques
• On line versus off line consumer shopping trends and behaviour
• Understanding and influencing customer satisfaction and loyalty

Social research and public sector
Nick Moon
Managing Director, Social Research
 

• Political opinion polls
• Social Research
• Local government research
• Research Methodology

Web 2.0 & Online Communities
Nick Buckley
Director, New Social Media
 

• Social networking, Blogs, online communities
• Web2.0: the power shift from the Brand to the Consumer
• Web2.0 and the future of MR
• Using web2.0 to access new groups
• Web2.0 for internal collaboration