Custom Research

We love to solve problems….
GfK Automotive’s team of custom researchers work on a variety of ad hoc research projects. From qualitative to quantitative to mixed methodologies spanning multiple countries or just the UK, we have great in-depth experience. Over 90 per cent of all our projects are International and we work across the globe. We combine research expertise with in-depth knowledge of the automotive industry to bring you the insight to improve your business.  Our researchers have many years experience in the automotive industry, some having worked as clients in their past too.

We design custom solutions to your business issues…
We use all methodologies from CAPI, CAWI, CATI and PAPI to groups, depths and ethnography. We listen to a client’s needs and design a bespoke approach to get to a solution which helps them to make better business decisions. No two projects are the same and that makes our work very exciting.