Motorbus

MotorBus is a dedicated Automotive omnibus. Conducted by GfK Automotive, it delivers fast, cost effective, actionable results on any questions that you wish to put to UK road users and motorists.

Our unique combination of automotive experience, top quality research, reliable data and market intelligence give you the insights you need to understand consumers and stay ahead of the competition.

A wide range of clients use MotorBus to cover:

• attitudes towards local and national government proposals and policies such as road pricing, congestion charging, and speed cameras
• tracking brand awareness and effectiveness of advertising campaigns
• forming the basis for news articles to raise awareness and publicise specific automotive-related issues; for example road safety, driving habits, and awareness of green issues
• identifying the profiles of consumer segments for targeted marketing

We offer a starting point for further research projects, quantitative backing to marketing plans, and a place to test attitudes towards new products or policies.

Whether you have a one-off question for automotive consumers, road users or motorists or whether you want to track opinions over time – the GfK Automotive MotorBus is the answer.

Sample design and method

Demographics
We provide a full range of motoring and personal demographics. For all surveys you can pick up to 6 free of charge standard demographics and between 4 and 10 motoring specific demographics dependent on the number of questions you put on the survey.

Motoring demographics

Number of cars in household
Company/private
New/used
Make of car
Model of car
Bodystyle
Age of car
Length of ownership
Purchase intentions
Annual mileage
Type of fuel/brand of fuel
Primary fuel buyer
Motorbike ownership
Insurance renewal
DIY servicing

Personal demographics

Sex
Age
Social class
ITV region
Working status
Marital status
Household status
Children in household