We chose GfK NOP because they demonstrated a true global reach and understand clearly our objectives and goals - achieved through close professional working with our BT team on a day-to-day basis as well as on a strategic level with our Market Research units.
Northcliffe Newspaper Group
GfK NOP’s management of our project has been first class. We are a complex organisation and they quickly gained an understanding of our culture and requirements. They helped us to keep it all on schedule and have delivered everything that we expected.