What we do
Dating back to its days as a provider of ‘Industrial Data’, GfK Business has been a leading exponent of business-to-business research for the past 30-40 years. We are a global b2b research specialist, providing solutions built on reliable intelligence and analysis, across a wide range of business sectors, including:
- Business Media & Publishing
- Construction & Property Management
- Corporate Reputation & Stakeholder Research
- Despatch & Logistics
- Employee Research
- Government (inc. Non-Profit organisations)
- Industrial & Manufacturing
- Legal
- Membership Bodies & Professional Associations
- Professional Services
- Training & Skills
- Transport & Travel
We specialise in customised, ad hoc projects, tailored to meet the specific needs of our clients, utilising the most appropriate methodology, be that quantitative (online, telephone, face-to-face, postal) or qualitative (focus groups, depths, online bulletin boards/blogging, ethnography).
Our teams go beyond the mere delivery of data, applying our sector knowledge and insight to address your business problems.