Industrial / Manufacturing
If you trace the family tree of GfK Business, you’ll find that the division has grown from what was known as INDAL in the 1970s/80s, and INDAL stood for Industrial Data Ltd. ‘Traditional’ business research is therefore our heritage, and one that we maintain our expertise in to the present day.
We are highly experienced in handling projects in this arena, which can often be complex and large-scale in nature. Should your requirement be an ability to handle large numbers of interviews and volumes of data, and/or knowledge of how to build and source appropriate samples and to weight the data to ensure that it is representative of your target universe, we can offer expertise in terms of project management, interviewing, and analysis/statistics. We work closely with the GfK Marketing Sciences team, led by Corrine Moy, a recognised statistical expert in the market research industry. Alternatively, we are equally at home conducting smaller-scale qualitative research, if you are only looking to put a toe in the water.
The type of research that we typically conduct includes:
- Customer/Competitor satisfaction
- Employee/workforce issues
- Image and awareness
- Market opportunity
- Market sizing
- New product development
- Organisational/operational effectiveness
- Segmentation
We can supply your research needs throughout your product/service lifecycle, from defining market opportunity, through product development to tracking customer satisfaction and opinion. Alongside this, we have a leading employee research practice.