Legal
GfK Business has worked extensively with a variety of clients in the legal sector, the primary focus of which has been researching solicitors and barristers themselves. We therefore understand fully the unique challenges of interviewing this audience, in respect of adopting an appropriate research approach, questionnaire design and recruitment techniques. We have applied our knowledge to conduct effective research across all audiences, ranging from LPC students right through to senior partners in the Top 100 legal firms.
Our clients include:
- Freshfields
- Lexis Nexis
- Linklaters
- The College of Law
- The Law Society
We work in partnership with our clients, providing research solutions that are tailored to meet their individual challenges. We are expert in all research approaches and types, quantitative or qualitative, and are happy to provide consultation, fieldwork and data, or a full service – whatever best meets your needs.
Our portfolio of research includes:
- Brand image and awareness
- Client satisfaction research
- Exploration into the utilisation of CRM systems for client management
- Exploration of the training needs of the profession
- Opinion research regarding the future for the legal profession and its representation
- Product / service development