Over the past decade, GfK Business has worked extensively with a wide variety of clients in the professional services arena – consulting, finance/tax, risk management, legal, and accounting. We specialise in customised, ad hoc projects, tailored to meet the specific needs of our clients, looking at key business areas such as globalisation, workforce performance, talent/skills shortages, and IT strategy.
Our clients include:
Our professional services team combines the customer service ethics and levels of a smaller agency with the backing and resources of a Top 4 global agency. We aim to work in partnership with our clients, offering them exactly what is required on each individual project. Whether you want us to provide just fieldwork and data, or a fully analysed, insightful report, we are flexible to your needs.
We recognise that quick, efficient, accurate project execution is key.
We’re equally at home with b2b or b2c; global C-level business interviewing or domestic consumer studies; quantitative or qualitative (including ethnography and bulletin boards); internal thought leadership projects or client-led projects.
Our portfolio includes the following key areas: