GfK NOP Consumer Products and Retail
Shopper Insights
Understanding how shoppers behave in-store and why understanding what shoppers do (as opposed to what they say they do), and why they do it, has never been more important. more >>Retail Insight: The cost of choice
Margins and profits in the retail sector are under increasing pressure, driven almost entirely by the increases in consumer choice. more >>News, views and insights
Consumer Insight:
Old Chestnuts & New Tricks.
If marketers were to compile a list of their most over-used words they’d probably include at least one, if not all three, of the following:
- Passionate
- Workshop
- Insight
Latest news
Pam Armstrong new MD of Consumer Products & Retail division.