GfK NOP Consumer Products and Retail

Innovation & OpportunityInnovation & Opportunity

Brand StrategyBrand
Strategy

Marketing EffectivenessMarketing Effectiveness

Customer ManagementCustomer Management

Consumer TrendsConsumer Trends

Food, Diet & WellbeingFood, Diet & Wellbeing

GlobalGlobal

OnlineOnline

FMCGFMCG

DurablesDurables

RetailRetail

Qualitative & EthnographyQualitative & Ethnography

Shopper Insights

Understanding how shoppers behave in-store and why understanding what shoppers do (as opposed to what they say they do), and why they do it, has never been more important.  more >>

Retail Insight: The cost of choice

Margins and profits in the retail sector are under increasing pressure, driven almost entirely by the increases in consumer choice.  more >>

News, views and insights

The Buzz

Consumer Insight:
Old Chestnuts & New Tricks.

If marketers were to compile a list of their most over-used words they’d probably include at least one, if not all three, of the following:

  • Passionate
  • Workshop
  • Insight

To find out more click here>>

Latest news

Pam Armstrong new MD of Consumer Products & Retail division.