Fast Moving Consumable Goods (FMCG)

Combining sector expertise and our extensive research know how, delivery of relevant and actionable insights is our key priority. With a number of well respected tools at our disposal and the flexibility to tailor to the specific needs of each project, the team is a key partner for a number of major fmcg companies. Whilst the majority of our work is bespoke, we frequently integrate the insights from our Food, Diet and Wellbeing monitor and Roper Reports Worldwide into our fmcg projects.

Our experience encompasses: 

• Concept & product testing
• Brand tracking
• U&A’s
• Segmentation
• Shopper Insights
• Product usage studies
• Advertising – pre-testing & tracking

Across a broad range of consumer categories including personal care, home care, hot & cold beverages, alcoholic beverages, ambient, chilled and frozen grocery and confectionery some of the key objectives we’ve helped clients with over the years include:  

• Assessing the likely performance of new products and range/line extensions
• Understanding brand positioning and how to ‘move’ brand image
• Identifying how markets segment and the key drivers
• Quantifying brand health
• Identifying and bringing to life key consumer segments within a market
• How consumer’s segment categories
• Understanding the decision making hierarchy when purchasing
• Uncovering ‘gaps’ in markets for npd opportunities