Market Specialisations
GfK NOP Consumer Products and Retail – as its name implies – has a wealth of expertise across the full spectrum of consumer markets – from FMCG sectors to white and brown goods and across the retail offer.
Our work is backed by our Global Consumer Trends programmes such as Roper Reports Worldwide and Food, Diet and Wellbeing. Indeed many of our clients utilise our knowledge and expertise across their global markets.
Studies are tailor made utilising state of the art qualitative and quantitative techniques as appropriate – many based around GfK’s proprietary tried and tested research tools. Senior director input is a given on all projects.