Retail Research

GfK NOP provides an expert dedicated Retail research team, able to help clients in the retail sector make informed business decisions.

Our knowledge covers the full spectrum from supermarkets and department stores through to highly specialist retailers and all channels including high street, catalogue, internet and TV shopping.

As you would expect from an agency of our size we have expertise in all aspects of retail research including store design, NPD, brand and communications, shopper insights, customer experience (satisfaction and loyalty).

Whether your research is a large-scale continuous project or an in-depth ad-hoc study our analytics are always based on our clients business need. We work with our clients to ensure all the research learning is action-orientated, giving clear and precise recommendations.

If you’d like to find out more about how we can use our retail research experience and expertise to help you make your business more successful please contact us using the link on the left.