What we do
GfK NOP Consumer Product & Retail is the global leader in transforming deep consumer intelligence into winning competitive strategies. Â
We are passionate about being part of our clients’ success; working with them across the marketing mix from idea generation, through developing take-to-market strategies, monitoring brand performance and customer satisfaction and retention programmes.
Our researchers have deep understanding and knowledge that spans the diversity of the consumer sector.
Our clients benefit from our comprehensive and holistic understanding of consumers across the globe, via our global consumer trends monitors, such as Roper Reports Worldwide and Global Food, Diet & Wellbeing Monitor.
Our teams have extensive experience in running international programmes, and we pride ourselves on our genuine local knowledge and sensitivity to local markets.
We have a flexible and creative approach to research design, drawing on validated tools as appropriate. We delve beyond demographics to bring our research findings to life and give our clients profound insight into consumer needs and behaviours.