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Over the past few years the GfK NOP Consumer Products & Retail team has witnessed a significant migration to on-line methodologies for a vast array of different types of research – from relatively small scale concept testing to global brand trackers, from researching niche samples to general populations.   

Our approaches are well developed and to each study we bring our expertise to bear. Robust on-line fieldwork starts with getting the sampling right and our clients benefit from working with experts who know how to reach the relevant sample in the most appropriate way, ensuring that the risk of sample bias is kept to a minimum. We work with both our own GfK NOP panel and external panel providers, always selecting the most appropriate for the study.

To date we’ve successfully conducted on-line studies in Europe, US & Canada, Japan, Australia and are constantly reviewing where else in the world it is an appropriate methodology.  

Simply put, the combined power of GfK’s on-line expertise and that of researchers in the consumer team means we are at the forefront of delivering relevant, actionable and robust insights from on-line methodologies.