Brand Strategy and Communications
GfK Financial helps banks, investment companies, and insurance firms build market position through an integrated process that spans three key applications:
Segment your audience. We divide your market into the groups most relevant to your business and its goals. We provide information on the drivers of purchase behaviour (personal values, lifestyle and life stage) together with your category-specific issues, for the most insightful target selection, as well as the most effective market segmentation.
Select your targets. We identify the key segments that offer your greatest opportunities and explore how to align your targets’ personal values with the values attached to your brand.
Position your brands. We determine the optimal positioning strategies for each of your target groups.
Working closely with the Brand Strategy Centre of Excellence means that we can provide an integrated team of industry experts and seasoned brand strategists to support you.