Market Specialisations
GfK Financial has expertise in the following markets:
- Current Accounts
- Savings & Investments
- Loans
- Life & Pensions
- Credit Cards
- General Insurance
- Mortgages
- B2B and Business Banking
For each of these markets we have our own market expert who, in addition to their core research responsibilities, takes the time to monitor and understand these markets from top to bottom.
They will typically draw on the data held within the Financial Research Survey and monitor many other data sources, such as company reports and accounts, the media, industry bodies and many other sources.
By having a real understanding of the financial markets and the companies that operate within them, we are able to use our knowledge and experience to enhance the results of any research programme or analysis we undertake.
This helps to bring both context and insight into the research findings, which in turn makes the findings more actionable.
We are also ideally placed to conduct Regulatory Work across the industry.