Financial Research Survey (FRS™) is the definitive consumer-based monitor of the personal financial services sector, demonstrating unsurpassed expertise in the consumer financial markets. The FRS covers consumer behaviour in almost all personal finance sectors including:
FRS is the largest and longest running survey of its kind, interviewing 60,000 GB consumers in the home or online every year. The questionnaire covers product holding; acquisition and usage behaviour; the value of holdings; and a wealth of demographic and attitudinal data.
FRS information is available via monthly paper reports which cover the key aspects of each market. Clients can also subscribe to our database analysis software or commission special analysis.
FRS also allows access to minority populations for recall studies, such as credit card holders who have made a balance transfer, re-mortgagers, current account switchers or those with a certain amount of funds in liquid savings.
FRS is bought by almost all major financial organisations in the UK, and is considered ‘the currency’ within the financial industry.