What we do

GfK Financial is the premier provider of market research to the global financial services industry. We have expertise in the banking, investments and insurance sectors, as well as their trade and professional associations.

GfK Financial offers global, end-to-end solutions based on a complete range of qualitative and quantitative methodologies and innovative techniques, together with leading-edge syndicated studies.

We are particularly well-known for our Financial Research Survey (FRS™). This is the largest and longest running survey of its kind, interviewing 60,000 GB consumers in the home every year. The questionnaire covers product holding and acquisition, usage behaviour and a wealth of demographic and attitudinal data.

The FRS means that we able to provide a definitive market context to all of the research we undertake. We understand your issues and opportunities as only an insider can and as a result, we deliver action-ready, real-world solutions perfectly tailored to your specific challenges.