Market Specialisations

GfK HealthCare is a renowned healthcare market research organisation, providing excellence in research experience, innovation and thought leadership, together with the global support of the GfK Group, a company with a rich tradition and history of more than 70 years focused solely on the business of marketing research. GfK HealthCare is a leading global provider of pharmaceutical marketing research services.

Global New Product Development
Market assessment
Post launch positioning and monitoring
Market Access & Payers
Expertise in all main therapy areas: from diabetes, oncology, CNS, respiratory, rheumatology, ophthalmology and vision correction, to gastro-intestinal disorders and infectious diseases – our expertise is gained from within the supplier environment and from within the industry.
Stakeholder management: from Government, Budget holders and Payers, Hospital administrators, Office-based physicians, Hospital-based physicians, Opinion leaders, Pharmacists and Retailers to Nurses, Caregivers, Paramedics and Patients.
Deep understanding of the medical device and vaccines markets
Branding and positioning
Segmentation and conjoint studies
Market modelling
Secondary research and integrated analysis