GfK NOP Media
At GfK NOP Media, we provide audience measurement of television, radio, print and digital media; and custom research in the UK media and entertainment industries.
From its position as market leader in quantitative media research in Europe, in 2003 GfK Group established a dedicated media research company in Europe’s most important media research market.
Following GfK’s acquisition of NOP in May 2005, GfK Media merged its operations with NOP Media in September 2005 to form GfK NOP Media, a part of the new GfK NOP UK holding.
GfK NOP Media now offers a comprehensive range of media research services to deliver innovative, technology-driven research solutions to media owners, content providers, agencies and advertisers.
GfK NOP Media helps its clients to seize the opportunities spawned by the evolving media landscape to:
- Understand and expand their audiences
- Demonstrate value to advertisers
- Maximize return on advertising investments
- Reinforce leadership in consumer and business markets
GfK NOP Media provides the expertise, the vision and the specialized research capabilities to help its clients advance their market position and meet all their marketing challenges with a diversified portfolio of services.
We bring a consumer-centric focus to media measurement, without compromise of quality. Drawing on our leading position in traditional media measurement, together with GfK’s innovative electronic measurement technologies, we provide clients with precise and accurate information on the size and profile of the audience to all media. This includes:
- Measuring the population’s exposure to communication strategies across all media and measuring the effect of media exposure on consumer behaviour, attitudes and purchase intentions.
- Delivering an integrated service to clients, embracing media consumption and purchase behaviour, in combination with GfK’s well-established consumer panels and media and entertainment hardware retail sales databases.
Products and Services
Audience Measurement Services, using innovative personal and set-top electronic audience measurement technologies:
- Eurisko Media Monitor
- Radiocontrol and Mediawatch
- Telecontrol TV peoplemeter systems
Media Research Services:
- Lek Trak Retail Audit
- ConsumerScope Panel
- Consumer Technology Panel
- E-Omnibus
- Internet User Profile Survey (IUPS)
International Media Research:
- Global Expertise
- Multinational Operations
For further information and to visit our website go to www.gfknopmedia.com