Communications, Image & Branding
GfK NOP Social Research has worked for many years to help government departments and other public sector bodies to develop and evaluate their communication strategies and campaigns.
We have expertise at all stages of the communications planning cycle to help in setting campaign objectives and to assess campaign impact on key target audiences. Our experience covers the range of methods, from qualitative strategic development through to tracking research and communications evaluation.
Public sector communications are very different to commercial communications, as campaigns often have to deliver difficult messages to hard to reach groups. We will work with you to apply best practice from the commercial sector to your campaign: our approach is centred on your communications and research objectives, where appropriate using branding and communication models developed for the commercial sector.
Multimedia technology is often used on all types of study: we are able to show materials in-situ during interviews or discussions.