Market Specialisations

GfK NOP Social Research is widely respected as a source of credible data and objective research on public issues. Providing in-depth insights into target groups, we generate rich information that guides critical decisions across a wide range of arenas, from regeneration and education to local government and crime.

Our team of quantitative researchers carries out projects using face-to-face, telephone, postal and on-line techniques and we increasingly use more than one method to maximise response. For many years we have been specialists in the particular requirements of longitudinal research and have worked on most of Britain’s largest longitudinal surveys. Through the GfK NOP Statistics team, we are able to offer a wide variety of multivariate analysis to add further meaning to our clients’ data.

In addition, our dedicated team of qualitative researchers uses a broad range of methodologies to deliver insightful and actionable findings. These include:

Focus groups / depth interviews
Workshops
Consultations
Collaboration with user group networks
Reference network participation
Observation / ethnography
Vox Pops and Video diaries
Bulletin Boards and Blogs