Technology
With a global team of more than over 200 research professionals in 40 countries, GfK Technology is a leading provider of tailored consumer and business related research services to the Technology, Telecommunications, Media and Entertainment industries.
As these sectors continue to converge and evolve, and life-styles and work habits change, the opportunities for the industry players are huge. But they face many challenges - increasingly complex markets; new types of competition; and the need to carefully manage growth and diversification. At the same time, consumers and businesses are becoming more demanding, sophisticated and influential in the way that they choose, buy and use technology, data and content - increasingly on the move.
To find out how GfK Technology can help you meet these challenges and exploit new opportunities, please choose one of the options below or to the left.
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Recent Project Examples
Connected Life: current trends in Internet access
The way in which consumers are accessing the Internet is rapidly evolving with around 16% of UK users now getting online using mobile networks. The majority of consumers are, of course, still continuing to access the internet via fixed line connections or home / office WiFi, as the chart below shows. more >>