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  • What we do
  • Technology retail outlets - measuring effectiveness
  • Insight Services
  • Market Specialisations
  • Case Studies & Reports
  • News / Press Information
  • TechTalk: Our regular technology newsletter
  • Who to contact

Market Specialisations

We offer a wide range of continuous and ad-hoc research services:

• Markets:

HW, SW, Services, Networking, Mobile, Entertainment and Media

• Geographies :

Global (EMEA, UK, Americas, A/P, LA)

• Areas:

B2B and Consumer - Innovation & New Opportunities, NPD, Brand Strategy, Marketing Effectiveness (incl. Ad tracking), Customer Management

• Methods:

Online, CATI, CAPI, Qualitative (including focus groups, ethnography, bulletin boards and blogging) 

• Products:

- Insight Services

 - Digital Entertainment Monitor

We also have close links with other groups within the GfK network including:

• GfK’s Retail and Technology: Audit information (including market volume, market shares, distribution and average unit price) of consumer electronics, cameras, PCs, and telecommunication and mobile products. Global coverage.
• GfK Consumer Panels – Technology and Communications Products: Continuous tracking of consumer usage, spend and opinion, retailer share and penetration, footfall, conversion and satisfaction.  
• Roper Reports Worldwide® : Roper Reports Worldwide® provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behaviour of consumers in more than 30 developed and developing countries around the world (including technology trends).