Technology retail outlets - measuring effectiveness

How do you measure the effectiveness of your consumer electronics and technology retail outlets, both at selling units and as your brand ambassador?

The market for consumer electronics and technology is growing rapidly and retailers are keen to profit from the rising demand for digital products with broader assortments, expanded service and installation offers, revamped stores and enhanced multi-channel capabilities.

Our Technology Retail services have helped our clients deliver greater effectiveness of their retail channels in a wide range of ways including:

• How to build brand preference through premium store
• Helping to identify ways to grow sales through in-store engagement
• Identifying how store layout impacts on purchase
• Segmenting shopper types and advising on best ways to meet the needs of each segment
• Advising on the way retail fits into a broader channel strategy
• Reviewing in-store browsing options and advising on how this influences purchase decisions

We also monitor performance in-store, to:

• Assess and monitor in-store seller behaviour
• Undertake in-store audits concerning productising and adherence to categorisation strategy

To view our full tool-kit of services, please use the navigation on the right hand side of this page.