What we do
For many years, GfK Technology has been a major force in guiding some of the most renowned technology, telecoms (fixed and mobile), entertainment and media leaders in identifying, growing and retaining their customer bases. We specialise in both consumer and business research and offer a range of tailored qualitative and quantitative research solutions that help our clients to address key issues around the marketing cycle including:
- Identifying & tracking market
- Identifying & exploiting new opportunities
- Creating innovative products & services
- Developing an effective Brand Strategy (Segmentation, Targeting & Positioning)
- Planning, Testing & Refining Marketing Strategy & Tactics
- Managing customers (Selling, Servicing & Retaining customers)
Our philosophy is based on:
- Developing deeper relationships with our clients
- Immersing ourselves in client strategy and business direction
- Acquiring a mentality of curiosity to review and digest available knowledge to generate insight
- Delivering a clear actionable and engaging story tailored to the audiences receiving it
….with the aim of becoming an effective business partner