GfK CR World
GfK Group:
Brand Strategy
Our Brand Strategy centre of excellence team provides you with a fully customised, expert roadmap for brand management, covering:
- Brand positioning and identity
- Targeting strategy
- Marketing and ‘marketing mix’ decisions
- Communications & positioning theme development
- Internal brand alignment
- Brand valuation
- Brand architecture
- Brand implementation
With exclusive access to the world's most extensive consumer and business-to-business trend databases, we can provide in-depth profiling of your customers’ values, lifestyles, attitudes, motivations and behaviours, in relation to your brand.
Our brand strategy specialists mine this critical intelligence to provide you with key input into:
- How to connect your brand values with your customers’ values
- Your media choices and message content
- Monitoring and enhancing the relationship between your audience and your product
Download our snapshot
Consumers and ethical consumption
Chinese demand for luxury goods
Affluent Chinese consumers enamoured with foreign luxury brand products and prepared to pay their attendant prices. Article posted with permission of Standard & Poor's, Copyright 2007. The McGraw-Hill Companies. More>>