The Importance of Word of Mouth
Word of mouth and information flow are major topics for GfK Roper Consulting, and ones which we can provide unrivalled insight into using our longstanding Influentials model. By identifying this important group we can better understand those who spread the word to others.
We also know that the Influentials are ahead of the curve in terms of adopting new behaviours so they provide a "window to the future”. Our 2010 Roper Reports Worldwide study, coming soon, will include a whole wealth of new insights on Influentials, including the capability to drill into category specific WOM in technology, wellness, alcoholic beverages, food and other categorie
Consumers Trust One Another Almost three quarters (72%) of consumers surveyed by Roper Reports US agree that they are more skeptical of the claims that brands make today than they have been in the past. Instead, they seem to be more inclined to trust the opinions.....
Virtual Communities = Real Connections?
There is increasing evidence that online social networking is fundamentally changing people’s concept of personal connections, at least among some segments of the population.
In the past two years, the share of US adults who agree.....
Go Try It OnThe growth in obtaining recommendations online even extends to what to wear. Go Try It On.....
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Our insights are prepared by our trends experts and validated by quantitative data from GfK Roper Reports Worldwide, conducted annually in 25+ markets, GfK Roper Reports US, which conducts surveys throughout the year, and the GfK Roper Green Gauge and GfK Roper Youth Reports.
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Join the Free Interactive Roper Blog CommunityThe new Roper Pulse Blog is an ongoing series of observations and comments from the consumer-trends experts at GfK Roper Consulting.
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