Recent media stories questioning the veracity of data linking human activity to global climate change - such as Climategate - and the perceived failure of the Copenhagen summit have served to further complicate green issues, making an accurate and informed understanding of global consumer opinion on the environment more important than ever. In this issue of Snapshot we look at one environmental trend that we think is here to stay. We also consider whether certain brands are worth paying more for in the minds of global consumers.
Green and Simple in ActionGfK Roper Consulting has been monitoring consumers’ environmental attitudes for many years, both globally using Roper Reports Worldwide and in the US through GfK Roper Green Gauge. Over the past few years, awareness.....
Brands Worth Paying ForMarketing a premium brand is challenging, even in a strong economic climate. It’s even more difficult when people are watching their spending as carefully as they are these days; 85% of global consumers say they have taken some kind of money-saving action.....
Market Manifestation - Ariel 'Cold is the New Hot'The trend towards money saving actions that also help the planet has been successfully exploited by Ariel, with its laundry detergent that claims to be just as effective at temperatures as low as 15oC......
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Our insights are prepared by our trends experts and validated by quantitative data from GfK Roper Reports Worldwide, conducted annually in 25+ markets, GfK Roper Reports US, which conducts surveys throughout the year, and the GfK Roper Green Gauge and GfK Roper Youth Reports.
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